The Motorcycle Arrives

In honour of Javelin's new Barbour Steve McQueen Campaign, the guys at TripleMoto have lent us a Triumph Bonneville T100 (which to those of you who are not in the know is a massive shiny motorcycle!) Polished to perfection, it arrived this morning and is now the star of our window display. Well ... one of the stars, Steve McQueen is there too. The bike had to have a little cool down outside the front of the shop first and then it was installed by our creative stylist with the help of Henry and the Triple Moto guys. I would have helped but I was taking pictures, and I didn't really want to.

Above is a picture of many concentrating faces negotiating the bike into the window whilst inquisitive Ben watches from the sideline. He's probably thinking of a question to ask.

So come see the finished windows, which will be in for the next few weeks.

So which are you this Season?

With our Autumn Winter Stock hitting the Javelin stores right now, we just have one decision for you to make: Are you going to be Gothic or Girly? Sheers amd Lace are big news for the season but it is up to you how you want to wear them. The Vero Moda Kristi dress comes in cream or in black so it could go either way. On the catwalks Gucci and Chanel were all dark and mysterious - like the Little Mistress sheer dress. On the other hand, Jil Sander and Balmain were all soft and cute - like the Sonja top and Lovett jewellery. It's the ultimate fashion contrast, some catwalks were girly, some catwalks were gothic, but you cannot be both, so which is it going to be? 

Next Season Now

It may be a bit early to be thinking about what to wear in 2013 but you can still add a bit of next season's trends to your Autumn Winter wardrobe. It is a fashion statement that says 'I'm so fashion forward, I'm next season now!' From London Fashion Week, Javelin loved Christopher Bailey's designs for Burberry Prorsum. In a spectacular show at London's Hyde park, the lucky few who were invited were treated to a 'peacock of colour.' Spotted on the FROW were Dita Von Teese, Anna Wintour (obviously) Andy Murray, SamCam and that bloke from Slumdog Millionaire. We noticed that the show was all about soft metallics, in any shade you can think of, with stand out accessories. Our eagle eye noticed a few models were clutching a pink transparent handbag that looks a lot like the Paul's Boutique Molly that we stock. Updating your accessories is an easy way to bring Spring/Summer trends to this season's clothes. If you are after something for the cold weather, why not go metallic with your knitwear with the WalG Foil Batwing Knit? Also, don't forget to vote for Javelin in the Velvet Awards - you don't have to vote in every category, just the ones where you see us!

Layer up...

 September has turned cold so it is time to get layering. This is an essential fashion skill for the colder months and it's easy. Javelin has a few tips - if you were going to wear one top, wear four instead; when putting on a coat, think 'could I wear a gilet under this?'; never ever leave the house without at least six items of knitwear on and leave more time for dressing/undressing because all those layers are going to take longer. For tops to layer, see American Vintage, they do great basics in a rainbow of colours. For warm boots, try Sorel and Fly. Coats - Ted Baker, or for a more country casual look - Barbour. Team everything with skinny jeans (because they balance out the bulk of all the layers up top) And don't forget: Knits, Knits, Knits.

And we've not forgotten the boys. How about a velvet jacket from Scotch & Soda for a textured layer? Add chinos, shirt and scarf to complete. There, not difficult was it?

Back to Uni Style

It's back to University time! At Javelin, we are a little bit sad about this because it means we lose some of our summer staff that are going away to study, like Greg back off to Nottingham and Anna, who is just about to start at Leeds studying to be a doctor. Of course, we wish them the best of luck. To help them along their way we've put a few uni essentials together. Top of the list has to be the Scotch & Soda Iphone gloves - you can use any touch screen (phone, iphone, ipad etc.) without taking them off, which has to be the fashion/technical revolution of the century. Javelin thinks all gloves should be this way. To match, you'll need the Scotch & Soda Iphone case and some Marley Midnight Raver Earphones. The Marley range is designed with real music lovers in mind delivering quality sound in homage to Reggae legend Bob Marley. For the real College All-Star look, we think students will also love the G-Star Nashville Hoody and the Superdry Alumni Bag - big enough to hold a laptop and all your uni notes. Good luck everyone off to university!

Menswear Trend

For Autumn Winter Menswear this year, the Gentry look is back. From Burberry to Michael Bastian, designers were producing tweeds, tartans and cords in warm autumnal colours. As residents of Suffolk, the Country Gentlemen trend is very close to Javelin's heart so above we've put together a key outfit for the season. We have used Tommy Hilfiger Fallon Chinos with a Barbour Essential V-Neck Knit, a Diesel Spotari Shirt and a Scotch & Soda Cord Blazer. Then we accessorise with a Barbour Tartan Wool Cap and a Paolo Vandini Guard Boot. This look is great for the colder months because it is layered, practical and warm whilst also being fashionable and creating an air of gentlemanly class.

Collars

This season, collars are massive. Not literally, of course, but they were everywhere on the catwalks. And the rule for collars this season: they must be embellished. Just look at the collar on the Dolce and Gabbana dress below, you can barely see the collar for baroque embroidery. So, how to get this essential look? You could bedazzle an old shirt ... or you can let Javelin source the best collars! Above are our top 3. Number 1 is the French Connection Moondust shirt dress. Number 2 is the Maison Scotch Series shirt and Number 3 is the Maison Scotch Zip Collar Knit.

It's Pay Day! Yay!

It's pay day today! It is also an official blue moon tonight because it is the second full moon of the month. This doesn't happen very often so why not mark the occasion by treating yourself to something from Javelin. This Ted Baker Ros Jacket, for example, is a great piece to spend this month's wages on. Happy Pay Day everyone and don't forget to vote for Javelin in the Velvet Magazine Awards.

Vote for Javelin

Vote for Javelin http://www.velvetmag.co.uk/awards2012

Vote Javelin!
At Javelin, we love our customers. How could we not? You are stylish, friendly and amazing! You make us feel so lucky. But we always feel like we are chasing you; we take you out to dinner but you never call back, we buy you presents and then we see them on ebay, we wanted you to meet our mum but you said you were too busy - we saw you out with your friends that night you know. But now, it's time to show that you love us back. Vote for Javelin in the Velvet Awards! We've been nominated in three categories, First for Women's Fashion, First for Men's Fashion and First for Customer Service. So Vote, Vote, Vote! It would mean so much to us if you would stand up and say it loud and proud: I Love Javelin!

Carnival Time!

It's Carnival time! The excitement of Notting Hill Carnival has reminded Javelin how much we like good music, dressing up and going out for a good time. For this season, we think we'll be repeatedly wearing the Ted Baker Kipp dress, because what says 'going out' better than a fiesty, little red dress. Feathers are always a costume essential for any good carnival outfit (just look at Nikki Minaj in her 'Pound the Alarm' video) so the Little Mistress Feather Print Dress will put you in the carnival mood whenever you wear it out. We've teamed our dresses with Unisa Tekel shoes and the bubblegum scented Melissa Vivienne Westwood Skyscrapers. 

Saturday Night Sorted

As it's the beginning of the long weekend, we thought we'd get Saturday night sorted for you by picking out the perfect outfit. We've put a Glamorous Tee and Leggings with a French Connection Jacket and brand new in Melissa Vivienne Westwood Shoes. The super skinny leggings are well balanced with the on trend furry volume of the jacket. We hope you have a good weekend!

The Future is Bright...

It's bold, it's brave, It's Orange! If you've been in Bury St. Edmunds recently, you can't have failed to notice Javelin's dynamic new look. If you haven't seen it yet, where have you been? Get down town now and check it out. The colour is called 'African Adventure' and we love it.

Like Eva Longoria, we at Javelin know that a bold orange hue is perfect for getting you noticed. If you aren't as brave as us and cannot quite go top to toe tango then why not try some of our orange flavour accessories. For the men, there are the Ted Baker Tiamat Underpants or the Diesel Divine Boxers to choose from. And for the ladies, why not try a Ted Baker Maggye Purse or a Paul's Boutique Coco Bag.

Javelin's new paint

Obviously, we like our new look but what do you think of it? Is terracotta the new black? Let us know...

Drapers Fashion Awards Finalist

Javelin is a Finalist in the Drapers Fashion Awards 2012 and we're really excited!!! We just couldn't wait to tell everyone!

We have been shortlisted in the Women's Retailer of the Year - Independents Category. Above and below are little bits of our entry for you to check out, with some pictures of our lovely staff modelling Javelin clothes. Zoom right in if you want to see what nice things some of our regular customers have said about us!

The full shortlist is officially announced on the Drapers Fashion Awards website on Friday 24th August, but for the first time ever they are announcing the finalists on twitter all this week. Follow @Drapers_Awards to find out who we're up against in the independents category, which should be announced first. Here at Javelin, we all feel very honoured and privileged to be a part of the Drapers Awards so we cannot wait for November to see who wins - Keep your fingers crossed for Javelin! 

The Javelin Outlet Store

Packing up the Sale

Have you ever wondered where the sale goes? The Javelin Outlet Shop! Here's a picture of Mark packing up and scanning out the Sale from the Bury St. Edmunds store and then, a short journey later, a very happy Nadine unpacking it all at The Javelin Outlet Store, which can be found on Friar's Street in Sudbury, open Tuesday to Saturday, 10am until 5pm. The Outlet Store is also now online so you can enjoy all your favourite Javelin brands for less.  

Autumn Winter Update

We noticed a certain dark romance on the catwalks this Autumn Winter. Pucci went all out with floor length glamorous black, whilst Nina Ricci draped dark fabrics across a romantic silhouette. Seeing this trend, Javelin has put together an outfit for you to wear this weekend. We've picked the Vivienne Westwood Platoon Dress because of its softly draping shape and unusual printed on rips. It's perfect for nailing this trend. We've also matched the Ted Baker Clove Bag with Unisa Agnello Peep Toe Courts and an Aftershock necklace to accessorize the look.

Winter Trend Alert

Two key trends that have emerged from the fashion world this Autumn Winter are fur and roll necks. We've made like Michael Kors and teamed them up for a double fashion hit. We've put our b.young Vula Roll Neck Top with an Ichi Trok Gillet. We've also used Ichi Erqi Leggings and finished off the look with Coolway Polvina Boots and a Big Metal Necklace. Buy your roll necks and fur jackets this weekend (while the weather is hot) so when it turns cold you'll be the first in the latest winter trends. The roll neck is such a key piece for this season that you will wear it throughout the colder months and fur accents are the chicest way to bring a bit of apres ski glam to a winter's outfit.

Far East Fashion Revolution

Far Eastern Influence - an essential trend for A/W 2012

This season is going to be all about the Far East, from Dries Van Noten's raid through the Chinese silk collection to Jason Wu's east meets west style dresses, expect to see lots of silk and oriental print for this Autumn Winter. Here at Javelin, we are loving the crane print on the Bombshell Bird Cap Sleeve Dress. This dress is the easiest way to wear the trend because it teams a classic hourglass cut dress with the traditional eastern print of crane birds. Cranes are lucky in Japanese culture - it is said that if you fold 1000 paper cranes you will be granted a wish by a crane, so get folding! Alternatively, you can just wear the dress and hope it brings you good luck because it'll certainly look good. We also like the colourful cherry blossom print on the Darling Arabella dress and tunic because it has a hand painted appearance. Team the tunic with a wide belt (or use a big piece of ribbon like we have) and some wide leg trousers for an on trend evening look.

Kate Middleton's Jeans

J Brand available at Javelin

Kate Middleton wears J Brand jeans! Normally known for her classic dresses, the duchess goes casual in jeans from J Brand - a brand stocked at Javelin. J Brand's timeless and well fitting jeans are perfect for any stylish off-duty royal so take your style advice from the Duchess of Cambridge and shop J Brand Jeans.

Thank Javelin it's Friday

 It’s Friday! and we’ll be drawing another winner later for our TJI Friday campaign. Last week’s winner was Miriam Palombo and she won £50 worth of vouchers.

In the spirit of the campaign, we’ve been having a think in store about why we are thankful that it is Friday. Chris, Tiffany and Henry are all off out at the weekend. Chris is going to be rocking his new Scotch and Soda T-Shirt when he’s out tonight with the lads. Tiffany will be wearing her new Vivienne Westwood jeans out with the girls Saturday night, and Henry is just looking forward to partying hard with the rest of the team. He says he’ll be party rocking. 

Lucky Anna is pleased that it is Friday because this weekend she is off to the Men’s Hockey Final at the Olympics. She’s picked a Vila top to wear, which assures she’ll win the best dressed medal.  

The Pretty Dress Company at Javelin

The Pretty Dress Company 

The Pretty Dress Company are now available at Javelin, in store later today and online right now! Seen on new band Stooshe and a wardrobe staple for celebrities like Kelly Brook and Amy Childs, this brand creates classic feminine styles in ultra flattering cuts. Our favourite dress is the Hourglass for the obvious reason that it creates the perfect hourglass silhouette.

Behind the Scenes

behind the scenes of the TJI Friday photoshoot 

For the “Thank Javelin It’s Friday” campaign, we turned to our very own Javelin team to help create the photo shoot. The staff picked their favourite summer festival outfits and we headed out for a sunny afternoon in Nowton Park. Kelly and Portia picked clothes from the Glamorous brand, with Hunter wellies, just in case the weather turned. The boys, Henry and Greg, went for shorts and shirts. Kelly brought along her tent (which won an award at V festival last year) but it didn’t pop up as easily as she’d promised. After struggling with that for a while, the team were quite happy to stop for an ice-cream break and were soon jumping off benches. Shooting on location was certainly fun. The “TJIFriday” promotion runs throughout August. Every Friday this month we are giving away £50 of Javelin Vouchers to spend in store or online in the TJI Friday Prize Draw. Entry is free with every shopping spree online at www.javelinonline.co.uk or in store … the more you shop, the more chances you have of winning! There’s no better time to shop at Javelin, hope to see you soon x